Alice Ford
Reward, a global leader in Customer Engagement and Commerce Media, has announced the successful integration of the Braze platform into its proprietary technology, enabling AI-powered, hyper-personalised customer journeys across key channels and driving stronger engagement for its banking and retail partners.
By embedding Braze within its Customer Engagement Platform, Reward is delivering communications seamlessly across mobile, email, web, and in-app channels - extending engagement beyond the banking environment and connecting with customers where they consume content.
At the core of this integration is AI, now powering every stage of the customer journey - from content to channel to timing. Personalisation is dynamically tailored, while built-in analytics and testing tools continuously optimise performance, helping brands get more from every interaction. For banks, this means greater participation in loyalty and rewards programmes, deeper engagement, and improved customer retention.
For retailers, it expands commerce media opportunities, unlocking smarter targeting and greater visibility with high-intent audiences. It also opens the door to more strategic, conversion-focused promotions. With real-time data and advanced segmentation, retailers can deliver personalised journeys that reach the right customer, at the right time, on the right channel - resulting in stronger campaign performance, higher ROI, and offers that resonate.
James House, Chief Commercial Officer at Reward, comments; “Our implementation of the Braze platform is a leap forward in customer engagement and commerce media, reinforcing our commitment to leading the industry with intelligent activation. Braze’s innovative platform allows us to deliver personalisation at scale, while our data and AI ensure every message is timely, relevant, and impactful. Together, we’re helping banks and retailers move beyond traditional marketing - creating meaningful, insight-driven moments that resonate with customers.”
Georgia Harrison, GM UK & VP, Customer Success at Braze, added: We are proud that Reward chose the Braze platform to enhance its proprietary technology. Reward is focused on delivering exceptional customer value, and we are thrilled that our cross-channel capabilities are enabling them to drive significant engagement and activation results across the financial services and commerce media landscape”
This integration comes as Reward continues to invest in its activation capabilities - part of its mission to bridge the gap between retailers and consumers, using first-party banking insights to create meaningful, measurable value across the entire customer journey. The partnership with Braze is built on a shared commitment to an AI-led innovation roadmap that will support the evolution of Reward’s Commerce Media solutions.
