Alice Day
Reward enriches its Intelligence Suite with Site Universe, the UK’s first site-level customer spend insight
Reward integrates Site Universe, the UK's first location-level spend dataset
Powered by transaction and segmentation insight from over 10 million consumers, offering unmatched visibility across 200k+ individual locations spanning convenience, grocery, retail and hospitality
Delivers AI-enabled insight for intelligent activation, supporting precise, ROI-driven decisions
London, UK, 29th January 2026: Reward, global leader in Customer Engagement and Commerce Media, announces the expansion of its Intelligence Suite with Site Universe, an award-winning, market-first dataset revealing real customer spending behaviour at more than 200,000 individual hospitality, grocery, convenience, and retail locations across the UK.
Developed by HDI, the market-leading data analytics business now part of the Reward Group, Site Universe is powered by transaction insight from over 10 million UK consumers, enriched with Experian’s Mosaic consumer segmentation. Together, this delivers unprecedented behavioural and demographic insight at store and venue level.
A Step Change in Behavioural Market Visibility
At a time when businesses face rising costs, shifting consumer behaviour and pressure to demonstrate ROI, decision-making has become more complex and more critical. Yet many organisations still rely on survey data, models or catchment assumptions that fail to reflect real customer activity. Site Universe changes that, offering:
True behavioural visibility based on actual customer spend
Granular insight down to individual sites, updated weekly
Coverage across 160k+ hospitality venues, 40k+ grocery & convenience stores, and 25k+ retailers
A unique multi-sector view of local trade dynamics and competitive landscape, grounded in both real-world behaviour and consumer context
This enables more precise location planning, range and category strategy, customer targeting, and activation optimisation, helping businesses reduce risk and grow more efficiently.
Darroch Bagshaw, SVP Consumer Insights at Reward, said: “This award-winning dataset provides the UK’s only site-level view of actual customer spend behaviour at national scale. With over 10 million consumers contributing to Site Universe, we can show who is spending, where, when, and how much, with unparalleled clarity. In a climate where every decision matters more than ever, this is exactly the intelligence businesses are asking for.”
James House, Chief Commercial Officer at Reward, added: “Site Universe sets a new benchmark for what businesses can understand about customers and their spending behaviour. It’s already proven in-market, and by making it widely available we’re enabling organisations across retail, grocery, and hospitality to make decisions with a level of accuracy they’ve never had before. Combined with Reward’s AI-enabled activation solutions, it strengthens our ability to help partners plan, target, and grow with greater precision.”
Reward’s Strengthened Commerce Media Proposition
The announcement of Site Universe marks a significant milestone in Reward’s strategy to strengthen its commerce media proposition and expand its Intelligence Suite with genuinely differentiated products.
By combining robust consumer behavioural insight, trusted segmentation and AI-enhanced activation capabilities, Site Universe provides brands, retailers, and operators with a unique tool as they prepare for their 2026 growth strategies.
About Reward
Reward is a global leader in Customer Engagement and Commerce Media, with operations in more than 15 markets across the UK, Europe, the Middle East and Asia. Positioned at the intersection of banking and retail, our cutting-edge platform fuses technology, data insights and digital marketing to power richer customer experiences, unlock measurable sales growth and drive lasting loyalty.
We’re on a mission to make everyday spending more rewarding. To date, we’ve returned over $2 billion in cashback to customers, with a clear commitment to reach $4 billion by 2030. This success is built on our strong network of strategic partnerships with some of the world’s most recognisable brands.
For more information, please visit www.rewardinsight.com.
