Alice Ford
Reward appoints Ted Stone as Insight Sales Director to lead commercial expansion across its Intelligence Suite
Reward appoints Ted Stone as Insight Sales Director, strengthening commercial leadership across its expanding Intelligence Suite
Appointment comes as Reward launches latest insight products DemandInsight and RewardIQ
London, 21st October 2025: Reward, a global leader in Customer Engagement and Commerce Media, has appointed Ted Stone as Insight Sales Director, strengthening the company's commercial leadership within its Intelligence Suite at a time of significant growth and innovation.
Ted brings over a decade of experience in insight technology, media effectiveness, and strategic partnerships across EMEA. He joins Reward from research technology business Cint, where he led commercial teams focused on brand advertising effectiveness and data connectivity across the media ecosystem. Prior to that, he held roles at Capita, driving channel partnerships and growth across the digital economy.
Ted will be focused on expanding Reward’s global Intelligence footprint – driving adoption of its insight products and growing strategic partnerships with brands, agencies, and technology partners.
The appointment comes as Reward broadens its Intelligence Suite with the launch of DemandInsight, a self-serve dashboard offering real-time market and consumer insight, and RewardIQ, a joint proposition with Affinity Solutions that delivers unparalleled customer intelligence. These new solutions further advance Reward's commerce media capabilities, helping retailers deliver intelligent activation and data-driven customer engagement.
James House, Chief Commercial Officer at Reward, said: "Ted's experience in insight and data-driven media makes him a fantastic addition to the team. As we grow our Intelligence Suite, strengthen our commercial leadership, and launch new solutions, his understanding of how data connects brands, media, and consumers will be key to helping our partners drive real business results."
Ted Stone, Insight Sales Director at Reward, said: "Reward's market leading consumer panel – the richness and depth of the data, spanning market insight, SKU-level detail, and consumer sentiment – is unmatched. The way Reward transforms that data into intelligent activation is what really drew me to the business. Turning first-party data into meaningful outcomes for retailers and brands is a powerful proposition, and I'm excited to help our partners unlock its full potential."
About Reward
Reward is a global leader in Customer Engagement and Commerce Media, with operations in more than 15 markets across the UK, Europe, the Middle East and Asia. Positioned at the intersection of banking and retail, our cutting-edge platform fuses technology, data insights and digital marketing to power richer customer experiences, unlock measurable sales growth and drive lasting loyalty.
We’re on a mission to make everyday spending more rewarding. To date, we’ve returned over $2 billion in cashback to customers, with a clear commitment to reach $4 billion by 2030. This success is built on our strong network of strategic partnerships with some of the world’s most recognisable brands.
